Personalization is one of the biggest advantages of WhatsApp Marketing during the FIFA World Cup, since brands can tailor messages based on a fan's favorite team or city. This makes campaigns feel less like advertising. Anantya.ai explains how WhatsApp Marketing personalization improves customer response rates, since fans are more likely to engage with content that feels made for them... https://anantya.ai/blog/whatsapp-marketing-fifa-world-cup/