“We Began to Focus on our packaging, and we recognized that we required to make something that wasn’t about being poured, but that may be eaten just how bottle water was,” Swanson mentioned. “We built an ergonomic package that consumers would desire to consume away from, and introduced in 2016.” https://gabletop-pak.mystrikingly.com/blog/water-in-carton-gable-top-pak-s-sustainable-revolution-unveiled