Hotel Group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. Functional cookies help to perform certain functionalities like sharing the content of the website on https://ziongorso.bloggactif.com/28919601/programmatic-advertising-grundlagen-erklärt
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